Latest skin care beliefs are that prevention is better than cure which is music to my ears. So instead of anti-ageing the wording will be skin protection , pH balancing , regenerating or nurturing.
Skincare cannot be based on the client’s age alone! Their lifestyle reflects in their skin more than their age, with modern day living factors such as stress, computers, diet, air conditioning and smoking contributing to accelerating the ageing process.
Skin care houses are targeting anti-ageing remedies at women of all ages, but moving the term anti-ageing to preventative. After all, it is a fact that cell renewal slows down in the early to mid 20’s, so the ageing process starts here.
Using a pH balanced daily skin care routine helps slow the ageing process as ‘balancing’ the skin helps it to work efficiently, protecting against the free radicals which can cause so much damage.
My tip? Start with a daily 3 step pH balancing skin care programme and add Ultra-Care products as and when you feel you need them. This is so effective and will save you lots of money at the same time.
Visit my website www.helen-reeves.co.uk and contact me for more advice
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